Copyright © HT Digital Streams Limit all rights reserved. Wingify focuses on business sales, goals for 50% revenue contribution by 2027 RWIT Ghosh 4 min Read 26 Sept 2025, 05:19 IST Wingify’s co-founder Sparsh Gupta. Summary to achieve this, the company aggressively expands its global outgoing sales team and targets larger, multi-figures. Bootstred Software-A-A-Service (Saas) Startup Wingify focuses on sale to businesses and expects 50% of its revenue to come from large companies by 2027, according to a top manager at the company. “There is a lot more investment and focus on the business business,” co-founder of Wingify, Sparsh Gupta, told Mint in an interview. “We expect to continue to grow at a CAGR of 25-30% (compound annual growth rate), which would amount to between $ 15-20 million a year. A large part of it comes from the business alone.” Currently, Wingify mainly serves small and medium businesses (SMBs), which make up 75% of its income, with business offers responsible for the remaining 25%. The company helps businesses improve their websites and programs through different optimization strategies to help them drive conversions and growth in the business world. Wingify’s most important product is the VWO platform, which helps with the testing of the website and mobile app, along with behavioral analysis, which mainly provides for e-commerce, Saas, Edtech, media companies and businesses. Recently, the company also moved in to tools intended for developers. “Although our products have been ready for some time, the company’s sales movement is very different. It’s not about getting leaders, but it’s also about building the machinery to support them,” Gupta said. As part of the business focus, Wingify has aggressively appointed people to its world teams for its business. Over the past year alone, the company’s sales development team has grown from nearly zero to 65 people. “We really build up our global business sales movement aggressively. We hired people in Australia, we just hired someone to handle the Middle East,” Gupta said. Wingify also hired people in Germany, the United Kingdom, Latin America and the US, all of whom will join the end of the calendar year. Lately, the company has shifted its sales strategy, led from the product to sales -oriented. “We were a lot within sales and incoming sales -driven. Historically, almost all of our business was coming in,” Gupta said. Change in strategy The decision to go to businesses, according to Gupta, is because they believe their products are ready. But it’s also more than that. “Of course, enterprise is a healthier business. Conservation profiles are higher, and the use of products is healthier. We want to end up in the larger offers and a larger customer base.” Worldwide, Wingify competes with companies such as Optimizely, Ab Tasty, Convert.com, Hotjar, Crazy Egg and Mixpanel. While the company has just started signing business offers, it has not yet reached a large size. Earlier this year, the company entered into a $ 1 million business agreement with a company in Europe, but did not want to mention. At the same time, however, Gupta said they wanted to start with business with six-digit transactions before moving to larger transactions of as high as $ 5 million. “We are focused on getting customers where there is room for expansion, and that’s where I think the lovely place would get over $ 500,000 transactions consistently, which could expand in the future,” Gupta said. Owner shift Wingify’s revenue was largely worldwide, with the US accounting for 60%, Europe for 30%and the rest consisting by the Asia Pacific region and India, which accounts for only 2%. That said, the company focuses more on the country, but does not expect its contributions to rise significantly. “In absolute numbers it will grow very significantly, but as a percentage of the total size, it may rise to 5%,” Gupta said. Earlier this year, private equity firm Everstone Capital has a majority stake in the company for $ 200 million from co-founder Paras Chopra, which still has an interest in the company and its seat in the board. While Everstone took over as the owner of the business, there were no changes in management. “The most important change here is that there is much more belief in us, we have access to advisors and their bigger network. That’s what helps us go out and make the company bigger,” according to Gupta. Prior to the acquisition, in January, the firm concluded an agreement with Goldman Sachs alternatives to sell its co-control in Omega health care to the Ontario Teacher Pension Plan. In July, Yondr Group, which develops and owns data centers, sold its interest in joint venture everyondr to the Everstone group. Important takeaways Wingify are turning a focus on small and medium businesses and incoming sales model to an enterprise and outgoing strategy. The company aims to make up 50% of its revenue by 2027, higher than the current 25%. This push is fueled by a rapid expansion of its global sales team, which has grown from zero to 65 people in one year. Wingify expects an annual growth rate of 25-30% and is aimed at transactions worth more than $ 500,000, with the potential for contracts up to $ 5 million. The strategic change follows the acquisition of a majority interest in the company by private equity firm Everstone Capital. Catch all the corporate news and updates on live currency. Download the Mint News app to get daily market updates and live business news. More Topics #StartUp Read Next Story
Wingify pivots to ‘healthier’ enterprise segment for future growth
